01Automotive Retail/ 07
Michaeli Motors
Since 2010. No shortcuts.
Premium vehicle retail shaped by hands-on market experience. Sales, leasing, and aftercare held to one accountable standard.
- Showrooms
- Nationwide
- Service Tier
- Premium
- Clients
- 15K+
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About
Seven companies.
Automotive retail, live auctions, instant appraisal, vehicle data and AI. Each company stands on its own; the technology and operating knowledge compound across all seven.
We started with one vehicle lot in 2010. Every company since has followed the same sequence: a real operating problem, a system built in-house, then scale.
Since 2010
15+
Years Active
7
Active Brands
50K+
Clients
1
Founding Team
Portfolio
Seven companies.
Independent companies, connected by data, technology, and one operating standard.
02Digital Auctions/ 07
BidCenter
Live bidding. Clear outcomes.
A real-time digital vehicle-auction platform built to move transactions quickly, expose real demand, and produce transparent market pricing at scale.
- Auctions
- 5,000+
- Platform
- Real-time
- Transparency
- End-to-end
03Vehicle Commerce/ 07
MechorAuto
From plate number to a clear offer.
A direct vehicle-sale flow that turns a plate number into a data-backed valuation and a clear offer, without listings, calls, or a week of negotiation.
- Input
- License Plate
- Avg. Appraisal
- ≤1 sec
- Outcome
- Direct Offer
04AI Operations/ 07
Romil.Ai
From operating signals to the next decision.
A live AI operations platform for vehicle businesses, connecting transaction, inventory, and pricing signals into clear, timely actions.
- Status
- Live
- Focus
- Automotive CRM
- Approach
- AI-native
05Marketplace/ 07
Zuzz
The right deal, without the noise.
A multi-category marketplace built around clear listings, direct contact, and less friction between discovery and deal.
- Model
- Marketplace
- Matching
- Real-time
- Scope
- Multi-category
06Vehicle Data/ 07
AutoData
Vehicle data, down to the plate.
A plate-level vehicle-data layer combining full Israeli registry coverage, specifications, history, and market pricing signals - built to give every commerce product a cleaner answer.
- Records
- Tens of millions
- Coverage
- Specs + History
- Updates
- Daily
07R&D/ 07
Innovation Lab
From technical thesis to working prototype.
The group's R&D environment for AI, data, and connected mobility. Ideas move from technical thesis to working prototype, are tested against real operations, and advance only when they earn a pilot.
- Focus
- AI + Data + Mobility
- Method
- Prototype to Pilot
- Test
- Real Operations
Automotive Retail
Michaeli Motors
Since 2010. No shortcuts.
Premium vehicle retail shaped by hands-on market experience. Sales, leasing, and aftercare held to one accountable standard.
- Showrooms
- Nationwide
- Service Tier
- Premium
- Clients
- 15K+
Digital Auctions
BidCenter
Live bidding. Clear outcomes.
A real-time digital vehicle-auction platform built to move transactions quickly, expose real demand, and produce transparent market pricing at scale.
- Auctions
- 5,000+
- Platform
- Real-time
- Transparency
- End-to-end
Vehicle Commerce
MechorAuto
From plate number to a clear offer.
A direct vehicle-sale flow that turns a plate number into a data-backed valuation and a clear offer, without listings, calls, or a week of negotiation.
- Input
- License Plate
- Avg. Appraisal
- ≤1 sec
- Outcome
- Direct Offer
AI Operations
Romil.Ai
From operating signals to the next decision.
A live AI operations platform for vehicle businesses, connecting transaction, inventory, and pricing signals into clear, timely actions.
- Status
- Live
- Focus
- Automotive CRM
- Approach
- AI-native
Marketplace
Zuzz
The right deal, without the noise.
A multi-category marketplace built around clear listings, direct contact, and less friction between discovery and deal.
- Model
- Marketplace
- Matching
- Real-time
- Scope
- Multi-category
Vehicle Data
AutoData
Vehicle data, down to the plate.
A plate-level vehicle-data layer combining full Israeli registry coverage, specifications, history, and market pricing signals - built to give every commerce product a cleaner answer.
- Records
- Tens of millions
- Coverage
- Specs + History
- Updates
- Daily
R&D
Innovation Lab
From technical thesis to working prototype.
The group's R&D environment for AI, data, and connected mobility. Ideas move from technical thesis to working prototype, are tested against real operations, and advance only when they earn a pilot.
- Focus
- AI + Data + Mobility
- Method
- Prototype to Pilot
- Test
- Real Operations
Innovation
We don't buy an edge.
Four disciplines turn field knowledge into systems that improve decisions across all seven companies.
01 / 04Decision Intelligence
Turn market signals into the next decision.
Romil.Ai is our decision layer for this: one operating context for what moved, what changed, and what deserves attention next.
02 / 04In-house Platforms
Core technology stays close to the operation.
That proximity changes the pace. Teams can see a problem in the field, change the system, and measure the result without waiting on a generic platform's roadmap.
03 / 04Market Fit
Global benchmark. Israeli operating reality.
The goal is not to copy a foreign product. It is to build the right one here, with the market's constraints designed into the architecture.
04 / 04Validation
A prototype earns its next stage.
Resources follow evidence. That discipline lets us explore ambitious technology without turning the operation into an experiment.
Leadership
The team that
Four people run the group today. Each owns a different layer of the operation.
01
Kamila Michaeli
Head of Finance & Collections
Runs finance and collections across the group. Primary focus: BidCenter operations.
02
Oren Mataev
Head of IT & Platforms
Keeps every platform in the group running. First responder for technical issues across all seven companies.
03
Noam Avitbol
Head of Brand & Creative
Owns visual identity for all seven group companies. Brand systems, UI, print, everything that carries a logo.
Vision
Seven companies later,we're still building.
Michaeli Group · Vision StatementContact
Let's
For partnerships, press, investment, or strategic introductions, write directly. Every message reaches the team.
Direct to the founder
Direct Email
hi@michaeli.group
Headquarters
Israel
This is where it starts.
Get in touch