Automotive Retail
Michaeli Motors
Fifteen years. No shortcuts.
A flagship dealership built on 15 years in the market. Sales, leasing, and aftercare held to a single standard.
- Showrooms
- Multi-site
- Service Tier
- Premium
- Clients
- 15K+
MICHAELI · MICHAELI · MICHAELI
GROUP · GROUP · GROUP
Built one company at a time.
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About
Six companies.
We're an Israeli holding company with six operating companies across automotive retail, digital commerce, and technology - built and run by the same founding team since 2010.
From a single lot to six active companies in 16 years - each one entered only after the previous one found its footing.
Since 2010
15+
Years of Experience
6
Active Brands
50K+
Clients Served
2030+
Horizon
Portfolio
Six companies.
Each company runs independently. We hold every one to the same standard.
Digital Auctions
BidCenter
Transparent, fast, fair.
A real-time digital auction platform for vehicles and assets, built for velocity and precision pricing at scale.
- Auctions / mo.
- 1,200+
- Platform
- Real-time
- Transparency
- End-to-end
Vehicle Commerce
MechorAuto
A smarter way to sell.
Appraisal, pricing, and sale in one place. A direct path from owner to market, backed by the group's data and reach.
- Avg. Appraisal
- < 24h
- Channels
- Direct + Auction
- Coverage
- National
AI Intelligence
Romil.Ai
The intelligence layer behind every group company.
AI-driven business intelligence for car dealerships, turning transaction data into decisions that move the needle.
- Focus
- Dealer AI
- Capability
- Real-time
- Reach
- National
Deal Marketplace
Zuzz
A marketplace for verified vehicle deals.
A marketplace built for fast, transparent transactions, connecting buyers and sellers through verified data.
- Model
- Marketplace
- Pace
- High Velocity
- Trust
- Verified
R&D
Innovation Lab
Where the group's next companies are prototyped.
The group's innovation arm: AI integration, connected mobility, and the technologies reshaping how value moves through the market.
- Focus
- AI & Mobility
- Scope
- R&D
- Horizon
- 2030+
Innovation
How we
Four pillars that run across every company we operate. The operating model for all six.
01 / 04Intelligence
A system that learns faster than the market.
Romil.AI sits at the center of this. The intelligence isn't a report we generate; it shapes the decisions we make the same day.
02 / 04Platforms
We own what we run on.
Owning the stack means we fix things the same day, not the next sprint. When one platform learns something, every other one benefits.
03 / 04Reach
Global thinking, local execution.
We study the automotive and tech markets globally - Tokyo, Detroit, Shenzhen - and translate what works into products built for the Israeli market from scratch.
04 / 04Discipline
Every new bet earns its place.
The six companies we have today were built one at a time, each after the previous one found its footing. That pace is deliberate.
Leadership
The team that
Four people run the group today. Each owns a different layer of the operation.
01
Kamila Michaeli
Head of Finance & Collections
Runs finance and collections across the group. Primary focus: BidCenter operations.
02
Oren Mataev
Head of IT & Platforms
Keeps every platform in the group running. First responder for technical issues across all six companies.
03
Noam Avitbol
Head of Brand & Creative
Owns visual identity for all six group companies. Brand systems, UI, print, everything that carries a logo.
Vision
Six companies later,
Michaeli Group · Vision StatementContact
Let’s
Partnerships, press, investment opportunities, or just an introduction. We read every message.
Responding within 48 hours
Direct Line
ceo@michaeli.group
Headquarters
Israel
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